Is your party ready for the election?

Rallies and booth committees alone no longer win elections

1. The first hour

   Whether voters see your post in their feed is decided in its first hour.

2. Sentiment

   Whether that post shifts voter sentiment is what decides the election.

3. Real-time answers

   Where to field which candidate, their chances of winning, the mood online and offline: leadership needs these answers in real time.

How MatSetu works

From long before the election until after the results, a tool for every stage.

Before the election

Ground work intelligence

It’s hard to go door to door without knowing what each household needs and what each tole wants. The AI maps households, toles and wards, and helps with questionnaires and ground research.

• Know from data how many votes it takes to win a ward
• A personalised plan for each household’s and tole’s problems
• Know in advance what to say where, and in which language

Before the election

Candidate intelligence

Choosing the right candidate is the hardest job. Give the ticket to the wrong person and all the effort is wasted. The AI researches every candidate online and offline and builds a detailed profile.

• Research and psychological assessment
• The simulation engine shows the chance of winning
• Branding, content and campaign ready once the ticket is given

Before the election

Social media intelligence

The social listener AI tracks pages, groups and news: which posts are gaining traction, what is going viral, what has already been boosted.

• Members and volunteers share approved posts in their own words
• Public sentiment towards every candidate
• Misinformation caught early, with a fact-based reply drafted

Before the election

Election logistics

On rally day the placards, banners, posters, vehicles and stage all have to reach the right place. Logistics intelligence manages events, rosters, inventory and outdoor sites.

• The central committee sees who needs help
• Alerts before anything runs short
• Events and rosters on one calendar

Before the election

Election simulation and command centres

Once tickets are given, the campaign’s data simulates the outcome everywhere down to the ward, so you can change course in time. Every level has its own command room.

• Where a win is possible, and how wide the gap is
• Whether the ground has been covered
• Whether poll-watch agents are ready

Election day

Election day

Every minute counts on election day. Checklists, agent attendance, materials and voter lists all show in the system. Turnout and live status at every centre are visible all day.

• Disputes and problems escalated at once
• Sealing, handover and counting preparations tracked
• A real-time forecast as the count comes in

After the election

Introspection and Election Commission reporting

After the election come two jobs: looking back, and filing reports with the Election Commission. See what worked, what didn’t, and whether the forecast matched the result.

• Recommendations by place for the next election
• The election’s final report
• Spending reports and code-of-conduct documents prepared automatically

Any time

AI assistant

Party leadership can ask the AI assistant directly. “Where are we weak in Kathmandu-5?” The AI looks at the data and tells you which ward, why, and what to do next.

• “Is this rumour true?” checked against official sources
• “Who is our agent at this booth?” answered instantly
• Sources with every answer, every action on your approval

And many more features

• Party organisation management
• Online training studio
• Persuasion lab
• Opponent intelligence
• Content lab and ad studio
• Creator and influencer network
• A/B testing for messages and ads
• Candidate app and leadership app
• Surveys and questionnaires
• Volunteer and vehicle management

All in one platform.

Our principles

Election data is sensitive. These are the things we don’t compromise on.

• Data only with consent

  Personal data is collected only with consent. A party’s data belongs to that party.

• Answers with sources

  The AI shows its sources with every answer, and nothing moves forward until a person approves it.

• Facts first

  Replies to rumours and misinformation are drafted only after checking official sources.

• For clean elections

  Code-of-conduct and spending reports are prepared automatically. Competitor analysis covers only public figures and parties.